Why You Need To Build A List

You may be asking yourself “why do I need to build an email list?” Well, research has shown that it takes 7 contacts on average to make a sale. So the vast majority of people who visit your website for the first time aren’t likely to buy anything. Once they click away from your site, there’s no guarantee that they will ever come back. So your chances of making a sale to them have gone forever. The time and effort that you put in to attracting them to your website is then wasted. You aren’t in control – they are.

So instead of trying to sell something to first-time visitors to your website, you should focus all your efforts on getting them to give you their email address so you can add then to your email list. Then it doesn’t matter if they never visit your website again. You are now in control. You can send them an email whenever you like. You decide when to contact them and what to say.

You can send an email promoting a product to everyone on your email list. It could be your product or someone else’s that you are promoting as an affiliate. If some people on your list that you send the email to act on your recommendation and buy the product you are promoting, you make money. This is how you can make money at the click of a button (just by sending an email).

In fact, sending the email can be automated so you can make money on auto-pilot – even while asleep or on vacation!

When you have a list of email addresses of people interested in your niche, you have your own private mini economy. Whatever happens nationally or globally, you have your own private market of people to sell to so you are no longer at the mercy of the economy.

It’s a lot easier to sell to your existing customers (as long as you provide them with excellent value and service) than it is to acquire new customers. If you create a new product for your niche, or decide to promote another product that is relevant to your niche as an affiliate, you can tell your existing customers about it INSTANTLY at the click of a button by sending an email which is FREE. You are no longer dependent on driving traffic to a website which costs time and/or money.

It’s easy to find out exactly what people on your list want (just ask then) so you only create or promote products that you know are in demand and don’t waste your efforts on products that no one wants.

There are several ways to make money from your list:

  • You can make money from it yourself over and over again by promoting your own products, or other people’s products as an affiliate.
  • When you have a list, you become a person of influence in your niche. Other people may approach you to do joint ventures with them.
  • Your list acquires a value so you can sell your business eventually and retire if you want to.
A common phrase among internet marketers is “THE MONEY IS IN THE LIST”. People who struggle to make money online are usually trying to sell to strangers. You should concentrate on building your list of people interested in your niche first, even if you’re not quite sure what to do with it yet. Then sell them products that you know they want to buy.

It’s much easier to start building a list than you might think, when someone SHOWS you how. I show you how in this FREE VIDEO.

To your success and happiness

Martyn Boaden