How To Choose A Domain Name

You need to choose a name for your website called a domain name. Try to keep your domain name short so it’s easy for people to remember.

If you are a known expert in your niche, or want to position yourself as such, you might want to use your own name as the domain name of your website.

Alternatively you can base your domain name on a keyword phrase that is relevant to your niche. A keyword phrase is whatever people type into a search engine such as Google when searching for information.

Using a popular keyword phrase that lots of people are typing into search engines when looking for information in your niche as your domain name will help your website rank higher in the search results when someone searches for that keyword phrase. Using a relevant keyword phrase as the domain name also makes it very obvious what your website is about so people in your niche are more likely to visit your site.

When choosing a keyword phrase to use in your domain name, you need to give some thought to what niche you are actually targeting. For instance, if I was specifically targeting the “stop dog biting” sub-niche, I would want to register a domain name that was as close as possible to “stopdogbiting.com”. But if I was really targeting the “dog training” niche, then I would want to register a domain name that was as close as possible to “dogtraining.com”.

A domain name is a website’s address. It’s how people find a website so it must be unique. There cannot be more than one website with the same domain name. So it’s possible that the domain name you would like is already being used by someone else.

So if the exact keyword phrase you want isn’t available as a domain name, try adding a word. For example you could add a word that implies an added benefit. So if stopdogbiting.com isn’t available, you could try stopdogbitingquick.com or stopdogbitingnow.com or stopdogbitingtoday.com. Or you can add a possessive noun, for example stopyourdogbiting.com or stopmydogbiting.com. Or you can make it plural, for example stopdogsbiting.com.

Domain names are not case-sensitive so stopdogbiting.com, StopDogBiting.com and STOPDOGBITING.COM are the same domain name.

There are lots of domain name extensions available such as .com, .info, .net, etc. Stopdogbiting.com is a different domain name to stopdogbiting.info which is different to stopdogbiting.net. Try to get the .com extension because it’s the most common and people are more likely to remember it.

I’m in the UK so I’m familiar with the country-specific .co.uk extension but people in other countries won’t be. So if I were to register stopdogbiting.co.uk many people outside the UK who aren’t familiar with the .co.uk extension might type stopdogbiting.com in to their browser by mistake and end up at someone else’s website.

It can make sense to register a country-specific extension if your niche is country-specific. An example of a country-specific niche might be tax advice because tax rules are different in each country. So if I had a website giving advice on how to reduce your tax bill in the UK, my market would be UK residents who will be familiar with the .co.uk extension. But I would still recommend getting .com if it were available.

Beware using trade marks or registered names in your domain name. I had several websites selling products on how to make money on eBay which included the name “eBay” in the domain names … until eBay sent me a very polite but firm email suggesting I might like to remove them or incur the wrath of their lawyers!

I show you how to find out if a domain name is available in this FREE VIDEO.

To your success and happiness

Martyn Boaden